Palermo SOHO, originally Palermo Viejo, receives it's name because in the early 90's some people started to escape from barrio norte where no townhouses available to this forgotten area, for the same money they had more square meters. Many artists, actors moved in here to mansions and large houses and they renovated. Natalia Oreiro, famous uruguayan actress, married to Mojo, the leader of Divididos rock band were pioneers, and they bought a big house in the center of this neighborhood. Suddenly, plaza serrano, (cortazar sqare) was sorounded by small caffes and nice spots and the neighborhod attracted more people, then shops and designers to populate this area. Today is one of the more wanted neighborhoods to develop a designer cloth shop, restaurants, etc.

Location:
The Palermo Soho is limited by: Santa Fe ave, scalabrini Ortiz, Cordoba, and Juan B Justo.
There are two centers in Palermo Soho; one is the plaza cortazar (or plaza serrano) and the other one the "plaza palermo viejo".

Safety:
The area is mainly safe, however, lately several assaults to restaurants has been registered, the restaurants owners now hire the police to watch out their venues, nights are darker and the distance from one shop to another is walkable, less than in palermo las canitas and recoleta / barrio norte, more than in palermo hollywood / puerto madero.

Restaurants and bars:
The soho is full of bars, restaurants and spots, they don't concentrate in just one axis but all the way around, if you like mexican food, this is the place to go since there are at least 4, Maria Felix moved from la imprenta (las canitas sub-area) to Palermo Soho.

Main activity of the neighborhood:
Commercially, the designer shops, food and bars it's the main activity, cars shops are beign slided to other closer neighborhoods, and the arts craft fair on the weekends it's famous.

Main avenues and transportation:
The closer subway station is plaza Italia, however it's not that close from the center of palermo soho. There are some buses in the area and plenty of cabs that cross it's roads.

Attractions:
The weekends arts craft fair, and the "buen dia festival" in december, check out on the videos section, since we have shooted a video on this event.

Nightlife:
There are a couple of clubs in the area, there are some recognized gay clubs and perhaps it's the reason for this neighborhood gets everytime more gay-friendly.

Real Estate evolution:
Due the zonification rules, the center of palermo soho has not been populated by tall buildings, there are some apartments buildings and living in a townhouse could be not a good idea, since the business are crazy looking for large houses to start restaurants, shops, etc so they pay more than USD 3.000 per month for a rental, for a 5 years contract. A smart owner could take USD 80.000 buy a similar house on the suburbs on the province (pilar, martinez, etc) finance 20.000 and duplicate his/ her capital.
Regarding apartments, the value keeps steady lately, around USD 1.200 per sq meter.

Pictures of Palermo Soho

Videos in Palermo Soho: Shooted november 2005, this video has been mainly shooted in palermo soho, this is the buen dia festival, performed in december of each year in plaza palermo viejo, the center of palermo soho.